Sunderland Strategy

Your Shortcut from Dream to Market

DIY Workbooks or Custom Strategy Plans – launch your idea with clarity.

Meet Your Strategy Partner

Spencer Sunderland

🎓 Business Entrepreneurship graduate from W.P. Carey School of Business.
🤝 Mission: Give entrepreneurs the tools and plans they need in days, not months.

How Sunderland Strategy Works


⚡ AI-Powered Insights

Fast, accurate research and structured prompts.

🎯 Human Strategy

Clarity, decision-making, and tailored guidance.

🚀 Actionable Results

Save time, launch smarter, and move forward with confidence.

DIY Business Workbooks

Perfect for early-stage entrepreneurs with a new idea

Clarify Your Idea

  • 4 Business Clarity Prompts

  • 3 Offer Value & Proposition Prompts

  • Fillable Answer Sheet

Build Your Foundation

  • Everything in Basic

  • 6 Business Plan Prompts

  • 5 Decision Making Prompts

Speed with AI

  • Everything in Standard

  • 20 AI Activator Prompts

  • AI Tools Use Case Cheat Sheet

Business Plans

Your Plan - Done for You

Ready in 2 days

  • Executive summary

  • Problem, Solution, and Target customer

  • Competitor Snapshot

  • Brand & Messaging

  • 5 tailored next steps



Ready in 4 days

  • Everything in Snapshot Strategy Plan

  • Pricing Strategy sketch

  • Go-to-market angles

  • 30-Day Action roadmap






Ready in 7 days

  • Everything in Core Strategy Plan

  • First-Sales System

  • Starter Financial Projection

  • 90-Day Action roadmap

  • Risk & Contingency Plan

  • Legal & Resource Basics

Sunderland Strategy

Helping entrepreneurs turn ideas into sustainable growth.